As a consumer of legal services, you face a dizzying array of options. Complicating your choice is that all law firm websites seemingly look the same. They recycle the same themes and platitudes— “aggressive” advocacy, “client focused,” and so forth. It’s marketing without much imagination or substance. Unless you’re selecting an attorney based on a trusted referral source, it is difficult to make meaningful and informed distinctions among attorneys in such a crowded, low information environment. Nevertheless, there are some objective metrics which cannot be disguised by fluffy marketing rhetoric that I encourage you to consider.
First, credentials. Mine are outstanding. To my knowledge, I am the only Central Texas family attorney (and one of only a handful of commercial litigators) to have graduated from one of the nation’s top three law schools. Educational pedigree is by no means a perfect proxy for legal ability, but it demonstrates some level of intellectual aptitude that you want in your attorney.